Saturday, March 14, 2009

Lyrica Commercials Could Do More

Hello Everyone,

I've been thinking about this for quite a while. The Lyrica commercials I've seen are leaving me feeling somewhat "let down" as far as communicating a more realistic message to the public.

Let me explain what I mean:

The three versions I've seen so far show middle aged Caucasian women who look completely put together, normal, and relatively happy with life. Yet they make a small statement about how their "fibromyalgia pain is real". They make taking Lyrica seem like the answer to all answers about managing their Fibro pain and then go on with their lives as if Fibro is only as bothersome as a bout with a bad headache. It just leaves something to be desired. I think Pfizer could do a far better job with these commercials assuming they are posturing themselves as Fibro advocates.

First of all, I believe there should be several new commercials made showing different demographics; Men, Younger Men, Younger Women and also a Teen version. Also there needs to be a representation of more races than just middle aged Caucasian women. Although Fibro definitely targets this particular demographic (and I certainly mean no offense to these ladies whatsoever) I believe only showing this demographic is limiting and doesn't do justice to the real representation of the FC (Fibromyalgia Community). It almost makes Fibromyalgia look like a syndrome that only targets the same age group as those experiencing menopause and it also makes it look like a "women's ailment" only. Both are FAR from the truth.

I'd be much more satisfied with a more realistic representation of what Fibro looks like on a day to day basis. Perhaps scenes showing the person struggling to get out of bed, struggling to get dressed, forgetting things, struggling to walk and needing a cane, extreme fatigue, a loved one helping the PWF (Person With Fibromyalgia) to get up, perhaps a teenager struggling with not being able to participate in normal teen activities or struggling in class, a man struggling with work or perhaps contemplating how he's going to take care of his family while dealing with his Fibro pain, and so on for starters.

There could be a scene with each of these individuals talking with a doctor and then have the person testify how Lyrica assists in helping them get a better handle on the previously mentioned symptoms and circumstances. Lyrica helps and I'm very grateful for it, but is not the end all beat all answer to Fibro pain. I don't think it is for a majority of us. I think many of us do better with it, but for many of us it is more of an "assistant" than the final medication that works 100% of the time. Lets just be honest with the FC and Pfizer would receive much more support and maybe even accolades from us.

I believe the current Lyrica commercials are lacking in communicating the true nature of FMS and it's devastating effects on the PWF and their families and loved ones. They could be a vehicle in communication that targets FMS as loudly and as hard hitting as say commercials on other syndromes and illnesses that are devastating and wide spread. I'm just tired of the FC being pushing into the background of society and "hushed" because the FACT is that it affects MILLIONS of us. FMS needs to be SHOUTED about and the need for research and a cure needs to be put squarely in the face of society so that we can begin to be taken seriously in a more wide spread fashion. Pfizer is perfectly positioned to be a voice for us if they chose to use it more loudly.

Look, FMS is just as limiting and serious as any other debilitating illness or disease and it deserves the correct response by the medical community. We need advocates who will defend us against the skeptics who keep us blanketed in silence because they don't think it's a "legitimate" illness. Please.

My friend Bob Hall over at listed an article showing that FMS currently affects over 12 MILLION of us in the United States alone!

(Retrieved from on March 14th 2009)

Just look at some of what his article says:

"Think for a moment, that is twelve million people! Over twelve million people suffer with this disease. And we have to listen to doctors tell us it is all in our heads.

Do you realize this is the second most common diagnosed rheumatologic disorder (less common than osteoarthritis but more common than rheumatoid arthritis).

How loud could twelve million people yell? Considering this is election year, do you think over twelve million people could sway the popularity of a candidate?

And these twelve million people don’t look sick. Or so we have been told. So... my friends, this is over twelve million good looking people. Well, at the very least, this is twelve million people who don’t look sick, who are in fact, sick.

What does it cost society? Researchers for fibromyalgia estimate the US costs alone, run from 13-15 BILLION dollars each and every year. Fibromyalgia is said to account for 1-2% of the nation’s overall productivity. The Journal of Rheumatology released information in 2003 stating the total annual cost of fibromyalgia claimants were far more than twice as high as the costs for the typical insurance beneficiary."

I'm in the process of writing a letter to Pfizer to express these ideas and ask them to do more commericals that will better represent the FC. I personally like Lyrica as a medication choice. I've had pretty good results with it, so I'd like to see the commercials for it used much more effectively in garnering support for the FC along with being a medication choice. Do you know what I mean? In other words; why not use the commercials to send a message ALONG with marketing the product Lyrica as well. Why not show more support for the FC?

I have this link for the contact information for Pfizer if you'd like to write them as well.

Also here is a call center number for Lyrica and the official Lyrica website:

Pfizer LYRICA Call Center for Fibromyalgia Patients 1-888-5-LYRICA (1-888-559-7422)


Here's to Your Success!


Becky said...

In my humble little opinion, the only thing Pfizer cares about is making money for Pfizer. They don't care about the FC. I'm sure they misrepresent Lyrica on purpose, because they sell more pills that way.

Anonymous said...

Even though the company may be profiting from the fibromyalgia community, still on this issue below I have to say Kudos to Pfizer!


The reason that major drug companies such as Merck and Pfizer are not funding ESC research is because they have seen the research and it scared the daylights out of them.

They realized that if they injected ESC cells into human beings and like lab animals, they show signs of cancers or lesions or tumors there will be huge class-action suits, because they would have ignored all of the available data in research that shows that that's exactly what will happen.

The fact of the matter is embryonic stem cells kill. The research shows conclusively that they help rats and mice die and an Israeli boy grow tumors.

Obama rescinded Bush's executive order banning this dangerous research, which has failed everywhere it has been tried, and then went on to eliminate funding for some of the most promising research on the use of pluripotent adult stem cells.

Unfortunately, those opposed to these actions have made the mistake of concentrating on the pro-life aspects of this controversy, while ignoring the scientific aspects, which prove our case conclusively.

We can win this case, by concentrating on the science, which is on our side.

Anyone who is willing to inject embryonic stem cell into their bodies needs to understand that -- like the Israeli boy and the lab animals-- they will grow tumors and lesions.

Sherri said...

So, which one IS it for Pfizer? Yes or No on ESC? Very concerning...

Look at this from

Dated: Nov.14,2008

The drugmaker today announced details about its U.K. lab, where therapies will be researched for vision and hearing, said Corey Goodman, president of Pfizer's biotherapeutics and bio- innovation center, in a telephone interview yesterday. The U.S. team will focus on heart disease, cancer and diabetes. Pfizer is hiring 70 scientists by the end of next year to staff the laboratories.

Embryonic Cells

Pfizer will work with both embryonic stem cells, derived from days-old embryos, and adult stem cells, found in the mature tissue of living beings. Embryonic cells have the potential to form any of the roughly 210 cell types in the human body while adult cells have a more limited ability to form cells found in or around their organ or origin.

Other drugmakers are also interested in the technology. London-based GlaxoSmithKline Plc, the world's second-biggest pharmaceutical company; Johnson & Johnson, of New Brunswick, New Jersey; and Swiss drugmakers Novartis AG and Roche Holding AG all have begun partnerships or invested in companies developing stem- cell treatments.